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THE WALT DISNEY STUDIOS AND DOLBY BRING DISNEY DIGITAL
3-D™ TO SELECTED THEATERS NATIONWIDE WITH CHICKEN LITTLE
ON DOLBY DIGITAL CINEMA
In a revolutionary collaboration with Dolby Laboratories,
employing Dolby Digital Cinema combined with Industrial Light
& Magic’s proprietary software technology, Walt
Disney Pictures debuts new 3-D TECHNOLOGY with CHICKEN LITTLE,
its first all-CGI animated feature
Disney once again leads the film industry by introducing
Disney Digital 3DTM, a brand new, state-of-the-art technology
providing the first true three-dimensional digital experience
in movie theatres, with the highly anticipated movie Chicken
Little to be released on November 4, 2005. In collaboration
with Disney, Dolby Laboratories plans to install its Dolby®
Digital Cinema systems in approximately 100 specially-selected,
high-profile theatres in 25 top markets that will present
the 3D film. Visual effects giant Industrial Light & Magic
(a Lucasfilm Ltd. company) will render the movie in 3D so
it can be played on Dolby Digital Cinema servers at selected
theatres. This joint effort will create the next leap forward
in the evolution of motion picture entertainment, bringing
animation to life.
This historic debut of an entirely new release format will
further define, refine, and elevate the film art form and
marks the first time a major motion picture studio (Disney)
has fully embraced a digital deployment plan. Disney selected
Dolby Digital Cinema, a state-of-the-art digital cinema presentation
system, to debut Chicken Little’s brand new proprietary
CG animation process. Dolby’s technology, combined with
Industrial Light & Magic’s newly invented method
of creating digital 3D imagery, provides the first feature
motion picture presented in true digital 3D. Viewers of Chicken
Little will experience this revolutionary format with the
use of special 3D glasses offering greater clarity and more
comfort than conventional 3D glasses.
Commenting on the announcement, Dick Cook, chairman, The
Walt Disney Studios, said, “Disney Digital 3D is a truly
groundbreaking technology that combines the latest innovations
of science and art, and we are proud to be a part of filmmaking
history. Our proprietary, state-of-the-art CG animation process
used to make Chicken Little and future animation projects
will finally allow moviegoers to experience true digital three-dimensional
entertainment in theatres.” Cook continued, “Walt
Disney pioneered many technological breakthroughs and set
an uncompromising goal for his Studio to constantly push the
envelope to offer a superior movie going experience. We are
very proud to add this animation milestone to the long list
of technological breakthroughs for the studio, and we are
especially thrilled to work with entertainment technology
leader Dolby in this exciting launch. Likewise, we are proud
to have the wizards at Industrial Light & Magic to help
deliver the movie in 3D.”
“Disney and Dolby’s commitment to digital cinema
paves the way for a large scale digital cinema deployment,”
said Tim Partridge, Senior Vice President and General Manager,
Professional Division, Dolby Laboratories. “Dolby is
a trusted brand for providing technologies that dramatically
improve the moviegoing experience, and Disney has a fantastic
reputation for delivering incredible movies to audiences worldwide.
This is a great collaboration between both companies to launch
Chicken Little on Dolby Digital Cinema.”
ILM President Chrissie England said, “The digital 3D
release of Chicken Little is a very exciting chapter in Hollywood
history as it marks the next generation of moviemaking. We
are delighted to participate with Disney in setting a new
benchmark for the future. We are pleased that Chicken Little
is the first animated movie to use our new process using Disney’s
actual 3D models, animation, and camera data. This process
allows us to provide a richer, more nuanced viewing experience
for moviegoers than any existing postproduction techniques.
We feel audiences will embrace this experience as the new
standard in animated features.”
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