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CHICKEN LITTLE CHICKINTERPRETATION EXHIBIT TO TOUR
THROUGHOUT THE SUMMER
One-of-a-Kind Chicken Little Artist Figures will be Available
for Auction to Coincide with November Theatrical Premiere
Burbank, Calif – Disney commissioned the best street,
graffiti and cutting-edge artists from across the country
to celebrate Chickinterpretation – an art exhibition
of original, one-of-a-kind pieces using blank Chicken Little
vinyl figures as both canvas and inspiration. Chickinterpretation’s
summer tour will include stops at Disneyland, The World of
Disney Store in New York and the Chicken Little theatrical
premiere in November. Additionally, DisneyAuctions.com will
host an online auction October 31 through November 10 with
a portion of the proceeds from the chickens benefiting DisneyHand’s
partner charities.
Following are the current Chickinterpretation tour dates
and locations:
· October 10 – Nov. 13: Disneyland/Downtown
Disney (Anaheim)
· October 17 – Nov. 14: World of Disney Store
(New York)
· November 29 – Dec. 5: El Capitan (Hollywood)
· December 5 – 10: Colette (France)
The 10-day auction on DisneyAuctions.com will include chickens
created by both Disney internal and external commissioned
artists. A second auction will take place this spring to coincide
with the Chicken Little DVD release. A portion of the proceeds
for both auctions will go to benefit DisneyHand partner charities,
including the Make-A-Wish Foundation. Please visit www.DisneyAuctions.com
for more information.
In the first program of its kind for a Disney film, Disney
collaborated with respected players in the art, collector,
graffiti and urban communities for an innovative pre-seeding
campaign for Chicken Little. The program kicked off with a
series of rip-away posters featuring Chicken Little’s
signature green glasses seeded in New York and Los Angeles.
Additionally, in the tradition of their innovative storefront
displays, trendsetting LA eyewear boutique, l.a. Eyeworks,
commissioned a series of Chicken Little window installations
for their Beverly and Melrose stores. Limited-edition pairs
of Chicken Little green glasses, designed by l.a. Eyeworks,
are currently available at their stores.
Chickinterpretation marks the official launch of the collectible
Chicken Little line of vinyl figures and BLOCK figurines –
sold exclusively at Meltdown and l.a. Eyeworks stores in Los
Angeles and 360 Toy Group and the World of Disney store in
New York.
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